The myPBS digital department had just rebranded and needed assistance transitioning their marketing materials over to the new design as well as creating new items to supplement their already in place programs and services.
Branding updates
Graphic Design
Editorial Design
Tradeshow Design
Information Design
My first task was to design new branded stationery. The PBS digital brand updated had 4 primary color palettes to work with that each had their own set of supplemental color sets. The main colors were Magenta, Blue, Green, and Orange with the primary brand palette to be Magenta.
The various materials created included letterheads in various sizes, branded thank you and blank folded cards in various sizes, envelopes, and other items. I also created online interface brand typography guidelines for their web team as well as brand guidelines for all printed materials.
myPBS digital was attending a tradeshow shortly after starting to work with them which showcased the user interface of their member portal. They wanted the focus to be on how tablet and mobile friendly their interface was and the various features that becoming a member allowed them to access.
Each year, the myPBS digital team prepared printed annual reports to their members and shareholders I designed the layout and all supporting graphics and charts to help the information be more easily digested by the readers.
Besides providing member programs, myPBS digital also provided learning programs for other departments. The goal was to give them a chance to learn any of the new software or programing that was introduced by giving weekly 20/30 min sessions they could attend. To announce theses internal programs, either printed or digital postcards were sent out to the teams letting them know what they were learning for that particular session.
