I have had the opportunity to work with the Jess Lively team on a number of projects ranging from branding work, web design, and development. I also worked on a variety of platforms to help her achieve her goal of helping people live more fulfilling lives. The challenge was how to make sure that all these various avenues worked well together as well as act as stand alone projects.
Working with designer Ilana Griffo, we created the Lively Adventure landing page. She did the hand lettering for the logo as well as the general layout under my art direction. After she delivered the files, I created and set up all the required graphics and developed it in WordPress using a custom page template worked into the existing theme. I utilized Advanced Custom fields to allow for users to have a flexible layout for easy changes as the course progressed.
The Lively Community Foundation provides education and training that promotes well-being, with one driving initiative: the Emotional Wellness Brigade. The Foundation was started by Jess Lively, an entrepreneur who serves her community through online courses, podcasts, and coaching on consciousness and neuroscience.
Since this is a brand new initiative, the foundation needed to be fleshed out in branding and design. First came the logo and we decided to meld both her main brand and a modern aesthetic together in order to promote brand recognition as well as showing that it is its own entity. Second is the website to be built on Squarespace which is still in development. Since Jess’s main brand is more feminine, the style of the website is to be modern and gender neutral design in order to appeal to both men and women of varying age.
Part of the Lively Community Foundation, the Emotional Wellbeing Brigade supports the Foundation’s goal of providing education and training that promotes well-being through offering grants to individuals to be trained in Rapid Transformational Therapy™ (RTT).
I was requested to create a logo for this part of the foundation that was simple and classy while continuing to use the overall Lively brand’s color palette and overall aesthetic. Though her main brand utilizes hand lettering, she wanted the EWB to appeal to both men and women and be less feminine. We decided to use negative space and simple typography to create a look that still talked to her existing audience but also opened her up to appeal to a wider range of individuals.
Since the launch of the new squarespace website design, the Lively Community Foundation traffic has increased significantly. Originally, the average weekly visits were between 15-20 unique visitors with multiple days having no visits at all. Since the new design launch, the site has improved to having within the first week:
